The Daniel Group CX Institute 

Helping Humans, Human Better.

Welcome to The Daniel Group
CX Learning Institute!
We help industrial manufacturers turn customer feedback into meaningful improvements that strengthen relationships and drive sustainable growth.

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Resources that help you

Measure.  | Learn. | Improve.

For more than three decades, The Daniel Group has helped industrial manufacturers turn customer feedback into meaningful improvements that strengthen relationships and drive sustainable growth. Whether you’re leading service, parts, or sales, this space is designed to help you and your teams listen better, act faster, and improve more consistently.

Together, we can take our customers’ experience to
the next level! – TDG Team

We’ve served hundreds of clients over the past 35 years, including:

Develop your
CX skills

Ignite the CX Possible into the CX Probable, that's what we help you do! The CX Institute at The Daniel Group is your one stop for CX Education for you and your team. 

We offer training programs to help executives, CX program leaders, and frontline managers respond more effectively to your customers. These programs are built on what we have learned over many years of experience.

A Few Ways We Can Work Together

Let’s work together to deliver exceptional customer experiences
that drive growth and loyalty.

In-Person Workshops

Hands-on sessions at your facility, or ours. Bring teams together to learn how to align around the customer journey and take action on insights.


  • Customized Agendas
  • Facilitated Mapping
  • On-Site Coaching

Virtual Team Cohorts

Live, instructor-led training
for distributed team members. Learn together, practice essential skills, and apply
CX strategies with peers. 


  • Various Session Topics
  • Duration to Meet Needs
  • Activity-Based

On-Demand Learning

Short, practical modules you can assign to your team to build their CX muscle. Track completion and measure behavior change.

  • Mobile Ready
  • Scenario Based
  • Reporting Options

On-Demand eLearning Options

High performing professionals do NOT have a ton of time for offline training or lengthy e-Learning.  That is WHY we have created high-impact, short-for micro learning modules for Parts & Service Pro's and CX Leaders!  You will be highly engaged and active in these 12-15 minute modules and even be able to print or electronically SHARE your certification badge at the end!   Lets Go!

Join Us for First Fridays LIVE!
Click Here 

Check Out the 
CX Pulse 


 Brief, high impact, CX thoughts and realities to make you think about it differently!
 Don't Hesitate 

Take Your Team's Customer Experience
Skill & Expertise to the Next Level!

Get Started Today

Together, let’s deliver exceptional customer experiences that drive growth and loyalty.

Meet the CX Institute Team

Bryan Gregory

VP of CX Solutions
bryangregory@thedanielgroup.com

Kim Battles

Director of Client Deliverables
kimbattles@thedanielgroup.com

Lisa Lyle

Senior Client Success Manager lisalyle@thedanielgroup.com

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